A media artist is an individual who uses various forms of media, such as sound, images, text or performance, to create artistic works. They often work with new technologies and combine different disciplines like music, video, photography, and graphic design into their creations. Media artists may also explore the potential of digital technology in creating innovative pieces that challenge traditional notions of art. Their main goal is to convey a message or tell a story through the use of media elements, often with an emphasis on interactivity and participation from the audience.